Perhaps you are wondering, why in the world would a bottle of liquor come in a leather case? It would be a good question. The answer is that this bottle retails for over $450. While I was showing it to my customer I pondered (to myself) that if someone regularly drank Blue, besides the product being expensive, that “someone” would own a lot of leather cases. The reality, of course, is that Johnnie Walker Blue is one of the finest scotches in the world and you would save it for just important occasions. “Ground Hog’s Day” or my birthday come to mind.
At this particular store I seldom see the buyer alone. Our sales person who specializes in wine was there along with a salesperson from another company that sells wine. I am showing the case and bottle to my customer and I asked what he might think one would use the leather case for after the bottle was “finished”. Before he could answer, the wine salespersons chimes in, “Bud, it looks just like a coffin.” Great. Here I am trying to sell a bottle of liquor that costs almost double that of an entire case of Johnnie Walker Black, and now it is a “coffin”. I don’t think Diageo (who supplies wholesalers) thought “coffin” when they sent me out with the product.
The buyer thought it would be great for burying his cat in when it died. Now, I feel as though I am the one who is dying, but fortunately, it is not big enough for me. All’s well that ends well. He bought a bottle. I just really hope his cat is very healthy.